The ins and outs ofOrder 2 Cash


That’s what it’s all about. Without the right context it is practically impossible to find the right candidates for our contractors.

Yet that is exactly what we have been doing for 16 years – finding the right candidates – and with great success. How? By focusing on that context: the Order to Cash process (O2C).

For when you know exactly how a business process works, you also know what it is that a candidate has to add to that process. That is why we not only consider the job description, but rather also the position of that job in the O2C process in conjunction with the candidate behind the CV.

So it may happen that our recruitment consultants come up with an alternative proposal – not one based on job description, but rather based on the job’s position within the O2C process, which altogether makes the process more efficient in the end.


What is order 2 cash?

If we sum up the advantages of an efficient Order 2 Cash process, it seems to be the Holy Grail of many organizations – and in a sense that is the case.

The fact is that an O2C process which operates optimally, consequently results in better delivery reliability, shorter lead times, reduced Days Sales Outstanding and eventually a speedier cash flow – which will in the end result in extra flexibility, resilience and improved customer satisfaction.



Keser & Order 2 Cash

Our role in the O2C process is that we have specialized in perfecting staffing within this context and with that are able to guarantee the O2C process of an organization or even boost it.

For this we rely on years of experience in recruiting and sourcing, as well as in the Order 2 Cash process itself.

The 5 steps of the O2C process

Having an O2C process is not a choice or part of an organization’s philosophy – it is present, at least to a certain extent, in every organization. And so every organization could do with some contribution to this process.

The O2C process roughly consists of five steps, within which we provide specific interpretations.


1. Quote

The process preceding the order, in which the quote is focused on.


  • Inside sales
  • Export/Account management
  • Pricing Analyst
  • Tender coordinator

2. Order management

Controlling and monitoring the order. During this step keeping an overview is crucial.


  • Order Entry
  • Customer Care/Service
  • Order Management
  • After Sales
  • Claims Handler
  • Order manager

3. Order fulfilment

Fulfilment is the core process of delivering. Depending on the organization’s structure, fulfilment comprises procurement, production, stock control and planning.


  • Purchaser/Buyer
  • (Supply Chain) Planner
  • Transport Coordinator
  • Logistics

4. Cash management

This step focuses on observing the agreements and terms from step 1 (Quote) and contributes to a minimized DSO – as well as on delegating any possible problems, in order to still achieve a successful order delivery.


  • Accounts Receivable and Payable
  • Credit Control
  • Treasury
  • Credit Analysis
  • Accounting

5. Reporting & improvement

To achieve continuous improvement of the organization, it is important that processes are assessed, measured and reported. Reporting & improvement focuses on this vital process.


  • Business Analysis/Controlling
  • Lean/Six sigma consultant
  • Supply Chain consultant
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